{"version":"1.0","provider_name":"\u015eanl\u0131urfa Eczac\u0131 Odas\u0131","provider_url":"https:\/\/urfaeo.kolaysoft.com.tr","author_name":"Yeni Admin","author_url":"https:\/\/urfaeo.kolaysoft.com.tr\/index.php\/author\/yeniadmin\/","title":"SOSYAL MEDYA KULLANIMININ SINIRLARI hk. - \u015eanl\u0131urfa Eczac\u0131 Odas\u0131","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"QtMT3oLBFA\"><a href=\"https:\/\/urfaeo.kolaysoft.com.tr\/index.php\/2025\/11\/14\/sosyal-medya-kullaniminin-sinirlari-hk\/\">SOSYAL MEDYA KULLANIMININ SINIRLARI hk.<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/urfaeo.kolaysoft.com.tr\/index.php\/2025\/11\/14\/sosyal-medya-kullaniminin-sinirlari-hk\/embed\/#?secret=QtMT3oLBFA\" width=\"600\" height=\"338\" title=\"&#8220;SOSYAL MEDYA KULLANIMININ SINIRLARI hk.&#8221; &#8212; \u015eanl\u0131urfa Eczac\u0131 Odas\u0131\" data-secret=\"QtMT3oLBFA\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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B\u00d6LGE \u015eANLIURFA ECZACI ODASI Y\u00d6NET\u0130M KURULUNCA YAPILAN \u00c7ALI\u015eMALAR &nbsp; Konu: SOSYAL MEDYA KULLANIMININ SINIRLARI \u0130l meslek b\u00fcnyesinde olu\u015fan bilgi kirlili\u011fi ve \u00fcyelerden gelen talepler do\u011frultusunda konu y\u00f6netim kurulunda de\u011ferlendirilmi\u015f, y\u00fcr\u00fcrl\u00fckteki 12.11.2025 tarihli \u201cSa\u011fl\u0131k Hizmetlerinde Tan\u0131t\u0131m ve Bilgilendirme Faaliyetleri Hakk\u0131nda Y\u00f6netmelik\u201d incelenerek sosyal medya kullan\u0131m\u0131na ili\u015fkin a\u015fa\u011f\u0131daki g\u00fcncel ve mevzuata tam uyumlu esaslar\u0131n olu\u015fturulmas\u0131na karar verilmi\u015ftir. Al\u0131nan Kararlar: 1)&nbsp; Eczane ad\u0131na sosyal medya hesab\u0131 a\u00e7\u0131lmamal\u0131d\u0131r. Eczac\u0131n\u0131n kendi ad\u0131yla sosyal medya hesab\u0131 a\u00e7mas\u0131nda sak\u0131nca bulunmamaktad\u0131r. Unvan kullan\u0131m\u0131nda herhangi bir k\u0131s\u0131tlama yoktur; i\u00e7erikler mevzuat s\u0131n\u0131rlar\u0131na uygun olmal\u0131d\u0131r. 2)&nbsp; Eczane ad\u0131, adresi ve ileti\u015fim bilgisi; harita uygulamalar\u0131, rehberler ve temel bilgilendirme ama\u00e7l\u0131 platformlarda payla\u015f\u0131labilir. Ancak bu bilgiler sosyal medya i\u00e7eriklerinde reklam, y\u00f6nlendirme veya \u00fcst\u00fcnl\u00fck alg\u0131s\u0131 olu\u015fturacak bi\u00e7imde kullan\u0131lamaz. 3)&nbsp; \u00dccret, kampanya, indirim, promosyon, y\u00f6nlendirme, \u201ceczane g\u00fcnleri\u201d, \u201ccilt bak\u0131m\u0131 g\u00fcn\u00fc\u201d, \u201cstoklar\u0131m\u0131zda\u201d, \u201ceczanemize bekleriz\u201d gibi ifadeler kesinlikle kullan\u0131lamaz. Te\u015fekk\u00fcr ve memnuniyet i\u00e7erikleri payla\u015f\u0131m\u0131 yasakt\u0131r. 4)&nbsp; Marka, \u00fcr\u00fcn veya firma tan\u0131t\u0131m\u0131na y\u00f6nelik i\u00e7erikler payla\u015f\u0131lamaz. Sponsorlu i\u00e7erik kullan\u0131m\u0131na izin verilmemektedir. \u00dcr\u00fcn veya firma internet ba\u011flant\u0131s\u0131 verilemez. 5)&nbsp; G\u00f6rsel i\u00e7erik payla\u015f\u0131mlar\u0131nda y\u00f6netmeli\u011fin ilgili maddeleri esas al\u0131n\u0131r. Bu kapsamda: &#8211;&nbsp; Bilgilendirici g\u00f6rseller serbesttir, &#8211;&nbsp; Eczac\u0131y\u0131 veya eczaneyi \u00f6n plana \u00e7\u0131karan g\u00f6rseller yasakt\u0131r, &#8211;&nbsp; Hasta g\u00f6r\u00fcnt\u00fcs\u00fc, \u00f6ncesi\/sonras\u0131 foto\u011fraf\u0131 payla\u015f\u0131m\u0131 yasakt\u0131r, &#8211;&nbsp; Yorum, be\u011feni ve payla\u015f\u0131m se\u00e7enekleri kapal\u0131 olmak zorundad\u0131r, &#8211;&nbsp; Marka \u00f6ne \u00e7\u0131kar\u0131c\u0131 yak\u0131n \u00e7ekim ambalaj payla\u015f\u0131mlar\u0131 yap\u0131lamaz. 6)&nbsp; Payla\u015f\u0131lan sa\u011fl\u0131k bilgilerinin bilimsel ve kan\u0131ta dayal\u0131 olmas\u0131 zorunludur. Bilimsel ge\u00e7erlili\u011fi olmayan tedavi, \u00fcr\u00fcn veya y\u00f6ntem \u00f6nerilemez. 7)&nbsp; Sosyal medya veya di\u011fer dijital mecralarda r\u0131za olmaks\u0131z\u0131n ki\u015filere mesaj g\u00f6nderilerek tan\u0131t\u0131m yap\u0131lamaz. Sponsorlu hedefli reklam kullan\u0131m\u0131 yasakt\u0131r. Arama motorlar\u0131nda kay\u0131t yap\u0131labilir ancak \u00f6ne \u00e7\u0131kar\u0131c\u0131 nitelikte olamaz. Sosyal medya \u00fczerinden hastalara do\u011frudan mesaj yoluyla tedavi, te\u015fhis veya \u00fcr\u00fcn \u00f6nerisi yap\u0131lmamal\u0131d\u0131r. 8)&nbsp; Bu kararlar\u0131n uygulanmas\u0131na ili\u015fkin denetim Odam\u0131z Denetleme Komisyonu taraf\u0131ndan yap\u0131lacak olup, ayk\u0131r\u0131l\u0131k durumunda Haysiyet Divan\u0131 s\u00fcreci y\u00fcr\u00fct\u00fclecektir. Gere\u011fini bilgilerinize arz ederiz. &nbsp; &nbsp; Ecz. Mehmet G\u00f6khan Y\u0131lan Ecz. Mustafa G\u00f6m\u00fck Ecz. G\u00f6k\u00e7e Aksoy Acar Ecz. Muhammed Can \u00d6ks\u00fczo\u011flu \u0130lgili haber Resmi Gazetede 9. Madde olarak ektedir. https:\/\/www.resmigazete.gov.tr\/eskiler\/2025\/11\/20251112-2.htm"}