{"id":5418,"date":"2025-11-14T15:14:00","date_gmt":"2025-11-14T12:14:00","guid":{"rendered":"https:\/\/sanliurfaeo.birodam.org.tr\/index.php\/2026\/01\/19\/sosyal-medya-kullaniminin-sinirlari-hk\/"},"modified":"2026-01-19T11:12:30","modified_gmt":"2026-01-19T08:12:30","slug":"sosyal-medya-kullaniminin-sinirlari-hk","status":"publish","type":"post","link":"https:\/\/urfaeo.kolaysoft.com.tr\/index.php\/2025\/11\/14\/sosyal-medya-kullaniminin-sinirlari-hk\/","title":{"rendered":"SOSYAL MEDYA KULLANIMININ SINIRLARI hk."},"content":{"rendered":"
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27. B\u00d6LGE \u015eANLIURFA ECZACI ODASI
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Y\u00d6NET\u0130M KURULUNCA
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YAPILAN \u00c7ALI\u015eMALAR
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Konu: <\/span><\/span><\/b>SOSYAL <\/span>MEDYA <\/span>KULLANIMININ <\/span>SINIRLARI<\/span>
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\u0130l meslek b\u00fcnyesinde olu\u015fan bilgi kirlili\u011fi ve \u00fcyelerden gelen talepler do\u011frultusunda konu y\u00f6netim kurulunda de\u011ferlendirilmi\u015f, y\u00fcr\u00fcrl\u00fckteki 12.11.2025 tarihli \u201cSa\u011fl\u0131k Hizmetlerinde Tan\u0131t\u0131m ve Bilgilendirme Faaliyetleri Hakk\u0131nda Y\u00f6netmelik\u201d incelenerek sosyal medya kullan\u0131m\u0131na <\/span>ili\u015fkin <\/span>a\u015fa\u011f\u0131daki <\/span>g\u00fcncel <\/span>ve <\/span>mevzuata <\/span>tam <\/span>uyumlu <\/span>esaslar\u0131n <\/span>olu\u015fturulmas\u0131na <\/span>karar verilmi\u015ftir.<\/span>
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Al\u0131nan <\/span>Kararlar:<\/span>
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1)  <\/span><\/span>Eczane ad\u0131na sosyal medya hesab\u0131 a\u00e7\u0131lmamal\u0131d\u0131r. Eczac\u0131n\u0131n kendi ad\u0131yla sosyal medya hesab\u0131 a\u00e7mas\u0131nda <\/span>sak\u0131nca <\/span>bulunmamaktad\u0131r. <\/span>Unvan <\/span>kullan\u0131m\u0131nda <\/span>herhangi <\/span>bir <\/span>k\u0131s\u0131tlama <\/span>yoktur; <\/span>i\u00e7erikler mevzuat s\u0131n\u0131rlar\u0131na uygun olmal\u0131d\u0131r.
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2)  <\/span><\/span>Eczane ad\u0131, adresi ve ileti\u015fim bilgisi; harita uygulamalar\u0131, rehberler ve temel bilgilendirme ama\u00e7l\u0131 platformlarda payla\u015f\u0131labilir. Ancak bu bilgiler sosyal medya i\u00e7eriklerinde reklam, y\u00f6nlendirme veya \u00fcst\u00fcnl\u00fck alg\u0131s\u0131 olu\u015fturacak bi\u00e7imde kullan\u0131lamaz.<\/span><\/o:p><\/p>\n

3)  <\/span><\/span>\u00dccret, <\/span>kampanya, <\/span>indirim, <\/span>promosyon, <\/span>y\u00f6nlendirme, <\/span>\u201ceczane <\/span>g\u00fcnleri\u201d, <\/span>\u201ccilt <\/span>bak\u0131m\u0131 <\/span>g\u00fcn\u00fc\u201d, \u201cstoklar\u0131m\u0131zda\u201d, \u201ceczanemize bekleriz\u201d gibi ifadeler kesinlikle kullan\u0131lamaz. Te\u015fekk\u00fcr ve memnuniyet i\u00e7erikleri payla\u015f\u0131m\u0131 yasakt\u0131r.
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4)  <\/span><\/span>Marka, <\/span>\u00fcr\u00fcn <\/span>veya <\/span>firma <\/span>tan\u0131t\u0131m\u0131na <\/span>y\u00f6nelik <\/span>i\u00e7erikler <\/span>payla\u015f\u0131lamaz. <\/span>Sponsorlu <\/span>i\u00e7erik kullan\u0131m\u0131na izin verilmemektedir. \u00dcr\u00fcn veya firma internet ba\u011flant\u0131s\u0131 verilemez.
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5)  <\/span><\/span>G\u00f6rsel <\/span>i\u00e7erik <\/span>payla\u015f\u0131mlar\u0131nda <\/span>y\u00f6netmeli\u011fin <\/span>ilgili <\/span>maddeleri <\/span>esas <\/span>al\u0131n\u0131r. <\/span>Bu <\/span>kapsamda:<\/span>
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–  <\/span>Bilgilendirici <\/span>g\u00f6rseller <\/span>serbesttir,<\/span>
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–  <\/span>Eczac\u0131y\u0131 <\/span>veya <\/span>eczaneyi <\/span>\u00f6n <\/span>plana <\/span>\u00e7\u0131karan <\/span>g\u00f6rseller <\/span>yasakt\u0131r,<\/span>
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–  <\/span>Hasta <\/span>g\u00f6r\u00fcnt\u00fcs\u00fc, <\/span>\u00f6ncesi\/sonras\u0131 <\/span>foto\u011fraf\u0131 <\/span>payla\u015f\u0131m\u0131 <\/span>yasakt\u0131r,<\/span>
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–  <\/span>Yorum, <\/span>be\u011feni <\/span>ve <\/span>payla\u015f\u0131m <\/span>se\u00e7enekleri <\/span>kapal\u0131 <\/span>olmak <\/span>zorundad\u0131r,<\/span>
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–  <\/span>Marka <\/span>\u00f6ne <\/span>\u00e7\u0131kar\u0131c\u0131 <\/span>yak\u0131n <\/span>\u00e7ekim <\/span>ambalaj <\/span>payla\u015f\u0131mlar\u0131 <\/span>yap\u0131lamaz.<\/span>
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6)  <\/span><\/span>Payla\u015f\u0131lan <\/span>sa\u011fl\u0131k <\/span>bilgilerinin <\/span>bilimsel <\/span>ve <\/span>kan\u0131ta <\/span>dayal\u0131 <\/span>olmas\u0131 <\/span>zorunludur. <\/span>Bilimsel <\/span>ge\u00e7erlili\u011fi olmayan tedavi, \u00fcr\u00fcn veya y\u00f6ntem \u00f6nerilemez.
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7)  <\/span><\/span>Sosyal <\/span>medya <\/span>veya <\/span>di\u011fer <\/span>dijital <\/span>mecralarda <\/span>r\u0131za <\/span>olmaks\u0131z\u0131n <\/span>ki\u015filere <\/span>mesaj <\/span>g\u00f6nderilerek <\/span>tan\u0131t\u0131m yap\u0131lamaz. Sponsorlu hedefli reklam kullan\u0131m\u0131 yasakt\u0131r. Arama motorlar\u0131nda kay\u0131t yap\u0131labilir ancak \u00f6ne \u00e7\u0131kar\u0131c\u0131 nitelikte olamaz. Sosyal medya \u00fczerinden hastalara do\u011frudan mesaj yoluyla tedavi, te\u015fhis veya \u00fcr\u00fcn \u00f6nerisi yap\u0131lmamal\u0131d\u0131r.
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8)  <\/span><\/span>Bu <\/span>kararlar\u0131n <\/span>uygulanmas\u0131na <\/span>ili\u015fkin <\/span>denetim <\/span>Odam\u0131z <\/span>Denetleme <\/span>Komisyonu <\/span>taraf\u0131ndan yap\u0131lacak olup, ayk\u0131r\u0131l\u0131k durumunda Haysiyet Divan\u0131 s\u00fcreci y\u00fcr\u00fct\u00fclecektir.
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Gere\u011fini <\/span>bilgilerinize <\/span>arz <\/span>ederiz.<\/span>
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Ecz. <\/span>Mehmet <\/span>G\u00f6khan <\/span>Y\u0131lan Ecz. <\/span><\/p>\n

Mustafa G\u00f6m\u00fck
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Ecz. <\/span>G\u00f6k\u00e7e <\/span>Aksoy <\/span>Acar<\/span>
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Ecz. <\/span>Muhammed <\/span>Can <\/span>\u00d6ks\u00fczo\u011flu<\/span><\/span><\/p>\n

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\u0130lgili haber Resmi Gazetede 9. Madde olarak ektedir.<\/span><\/span><\/p>\n